She seems to live in or near Evanston, IL. Evanston is the nearest-north suburb of Chicago, right across the line from the city limits, on the shore of Lake Michigan. It is not a cheap place to live or rent store space. It's where Northwestern University is. Though there are some shared households of students and hippies, many of the residents are doctors and lawyers. Like nearby Skokie, but way more expensive, there is a large Jewish population.